近日,由哈藥股份、哈藥集團圣霖運營管理有限公司主辦的“哈藥六廠原廠址城市更新國際競賽”即將隆重開啟。此次競賽旨在整合優勢資源,打造集文化創意、藝術展示、休閑娛樂于一體的城市新地標,提升哈爾濱文旅產業影響力,為城市發展注入新動能。

競賽誠摯邀請國內外建筑設計院、建筑事務所以及具有相關設計經驗的單位踴躍報名,共同參與哈藥集團制藥六廠原廠址城市更新的設計規劃,打造黑龍江文旅新名片。

競賽詳情請參見哈藥集團股份有限公司微信公眾號。

“最好的建筑是這樣的，我們深處其中，卻不知道自然在那里終了，藝術在那里開始。”——林語堂

The best buildings are like this. We are deep in it, but we don't know where nature ends and art begins.— Yutang Lin

人類聚居誕生了海島漁村，在改造自然、適應自然的過程中，一種人與自然的和諧發展，達到了動態的平衡。中國“天人合一”的傳統營造理念，推進了原始和樸素的人居空間。海南歷經千年的開發，漁村發展為候鳥般旅居的城市，如今悄然開啟多樣化的人文旅居。國際海島人居，是一種傳統文化與現代服務相結合的濱海旅居，是人們心生向往的“大隱隱于島”的現代桃花源。

Fishing villages were born from the inhabitation of human beings. In the course of shaping and adapting to the nature, the relationship of humans and nature developed and reached a kind of dynamic balance, the harmonious coexistence. The traditional Chinese philosophy of “Unity of Man and Nature” on building has help hatch primitive and pure habitable spaces. Hainan has undergone a development of thousand years, and formed migratory living cities and now softly starts a diverse humanitarian living mode. Humans travelling and residing in international islands is a coastal lifestyle that combines the traditional culture with the modern service. It is a desire of modern people toward a retreat on islands, leading a secluded life just like the peach blossom spring (a poem written by Tao Yuanming, a famous Chinese poet and politician during the Six Dynasties period).

海口江東新區位于海口東海岸區域，東起東寨港，西至南渡江，北臨東海岸線，南至繞城高速二期和212省道，總面積298平方公里。整體劃分為東部生態功能區和西部產城融合區，東部生態功能區約106平方公里，包含33平方公里的東寨港國家級自然保護區；西部產城融合區約192平方公里，整體分為“一港雙心四組團”，即：以美蘭國際空港為核心的臨空經濟區、濱海生態總部聚集中心、濱江活力中心、文化交往組團、綜合服務組團、離岸創新創業組團、高教科研組團。

Jiangdong New Area is located in the east coast of Haikou. It starts from Dongzhai Harbour in the east, to the Nandu River in the west; from the east coastline in the north, to the Ring Road (Phase II) and 212 Provincial Highway in the south. With a total area about 298 square kilometers, it is divided into the eastern ecological functional area and the western industry-city integration area. The former takes up about 106 square kilometers, including 33 square kilometers of the international important wetland Dongzhai Harbour National Nature Reserve; the latter occupies an area of about 192 square kilometers, with an overall structure planning of “one port double heart convergence of four groups” including the airport economic zone with focus on Meilan International Airport, coastal ecological headquarters gathering center, coastal vitality center, cultural exchange cluster, comprehensive service cluster, offshore innovation and entrepreneurship cluster, higher education and scientific research cluster.

▲?？诮瓥|新區區位

Jiangdong New Area, Haikou City – Location

▲中國（南海）自由貿易試驗區?？诮瓥|新區總體規劃（2018-2035）- 空間結構圖

China (Hainan) Free Trade Experimental Area Haikou Jinangdong New Area Master Plan (2018-2035) – Spatial Structure

▲中國（南海）自由貿易試驗區?？诮瓥|新區總體規劃（2018-2035）- 功能布局圖

China (Hainan) Free Trade Experimental Area Haikou Jinangdong New Area Master Plan (2018-2035) – Functional Layout

為助力江東新區進一步完善區域居住配套，提高區域服務水平和功能品質，避免“鐘擺式”人流及“階段性”空城等情況，特啟動江東新區市場化商品房項目建設。與此同時，為了更好地提升江東新區的人居環境，2022-2023國際海島與人居未來概念設計國際競賽正式發布，誠邀全球優秀設計團隊報名參賽！

To further enhance the regional residential supporting facilities in Jiangdong New Area, to improve the regional service level and functional quality, to avoid happenings of the pendulum clan flow and the periodic deserted city circumstance, it is hereby to launch the construction of the market-centered commercial housing project in Jiangdong New Area. Meanwhile, with the aim of improving the environment of Jiangdong New Area and shaping better human habitat, the Design Competition of International Islands and the Future Residence is formally released, and we sincerely invite all global excellent design teams to join in!

江東新區市場化商品房項目，地塊編號JDGJ-03-D05，位于?？谑薪瓥|新區振海四橫路東側，仁恒濱江園項目北側，地塊用地面積約15939.9㎡（約24畝）?？蛻魧Φ貐^未來發展、教育配套、生活環境以及居住的室內空間關注度較高。

The market-centered commercial housing project, plot code JDGJ-03-D05, is located in Jiangdong New Area, Haikou City, bordering Zhenhai Four Heng Road on the west and Haikou Yanlord Gardens on the south. The site area of the plot is about 15939.9㎡. Customers pay more attention to the regional future development, education supporting facilities, living environment as well as indoor spaces of the residence.

視頻來源：?？诮瓥|新區管理局

Video Source: Haikou Jiangdong New Area Administration

▲項目區位圖

Site Location

▲項目區位圖

Site Location

▲場地現狀航拍圖

Site Conditions Aerial Shooting

1、項目位于江東新區高教科研組團-濱海紅樹林片區，毗鄰東寨港紅樹林濕地公園、東海岸及振家溪，周邊自然景觀優越。哈羅國際學校、寰島實驗學校、仁恒濱江園、萬華江東麓島等高端教育及國際社區環抱，目前已形成江東新區國際品質居住片區。地塊周邊交通路網豐富。

由于項目自身地塊較小、形狀不規整、配套面積較多，建議結合地塊現有條件，通過項目整體規劃設計實現整體居住社區的體驗感，設計得房率高、贈送面積大的高溢價產品。

2、項目配建一處12班幼兒園，占地面積不小于4680㎡，建筑面積不小于3182㎡；配套一處社區服務中心，包含社區服務站建筑面積不小于1000㎡；文化活動站建筑面積不小于1000㎡；老年人日間照料中心建筑面積不小于500㎡。

3、該地塊新建建筑沿東側、北側、西側道路貼線率不低于70%，沿南側道路貼線率不低于50%；建筑街墻貼建筑后退紅線和消防撲救場地時，均可計入貼線率計算。（詳細規劃條件，見“競賽資料包-場地規劃及su文件”）

▲主要設計指標

1. The project is located in the higher education and scientific research cluster of Jiangdong New Area, the mangrove forests p, neighboring Dongzhai Harbour Mangrove Forests Wetland Park, East Coastline and Zhenjia River, with abundant natural resources. Surrounded by high-end education institutions and international communities that include Harrow School, Huandao Senior High School, Haikou Yanlord Gardens and Wide Horizon Luxeisland, it formed an international high quality residential p in Jiangdong New Area. The surrounding transportation network of the plot is very convenient.

The project has a small plot area and an irregular land shape as well as a large area for supporting facilities. And thus, it is suggested to combine the existing plot conditions with the overall planning and design for the project. The design shall create a sense of living in a residential community, realizing premium products with high efficiency rate and large free area.

2. The supporting facilities of the project: a 12 classes kindergarten with a land area of not less than 4,680㎡ and a flooring area of not less than 3,182㎡; a community service center, including community service station, with a flooring area of not less than 1,000㎡; a cultural activity station with a flooring area of not less than 1,000㎡; an elderly day care center with a flooring area of not less than 500㎡.

3. The building alignment rate of newly constructed buildings on the plot along eastern side, northern side and western side roads shall not be less than 70%, and that along southern side roads not less than 50%; when the building street wall is pasted with the red line of building setback and the fire fighting site, it can be included in the calculation of the building alignment rate. (For detailed regulation conditions, please see competition documents – site planning and su file)

▲Main Design Indicators

1、充分利用地塊周邊教育、醫療及運動等資源，完善社區生活配套,形成共榮共生的都市生活圈；最大化挖掘景觀資源，充分利用江東生態本底自然景觀，樹立江東人居新標桿；打通城市交通連接，形成開放式街區營造，聯動區域生活，打造江東社區人居新典范；營造溫馨舒適的鄰里關系，創造充滿人文關懷的高品質社區生活。

2、主要功能：住宅+配套商業+配建社區服務中心+配建幼兒園；建筑形式：采用裝配式建造的比例不低于50%；住宅戶型要求：考慮疊墅類為主、洋房類為輔等高溢價產品（疊拼形式：僅接受上下兩疊）；戶型面積段：疊墅類200-260㎡，洋房類125-160㎡。

3、符合城市規劃和項目功能要求，設計深度達到方案設計深度要求，包含但不僅限于建筑功能構成、總平面布局、建筑立面、建筑效果等。概念方案設計成果和方案深化設計成果需包含室內、景觀概念方案（包含示范區、售樓處及樣板間）。

4、符合國家和海南當地建筑設計規范，在設計條件基礎上，參賽者需考慮設計的實用性、在地性、創新性、落地性，充分表現產品的創新力、市場競爭力，滿足海南當地客群的人居需求。

1. To fully use the surrounding resources of the plot including education, medical care and sports, to enhance the community living supporting facilities, and to form a symbiotic urban life circle; to maximize the exploitation of the landscape resources, to fully use the ecological nature of Jiangdong New Area, and to erect a new standard model for human habitat in Jiangdong New Area; to provide convenient transportation, and to pay attention to creating an atmosphere of open streets as well as good community relationship and high quality life.

2. Main functions: residential + supporting commercial + supporting community service center + supporting kindergarten; architectural style: to adopt fabricated construction with a proportion not less than 50%; housing layout requirement: to consider premium residential products with townhouse as main category and garden villa as partial category (for semi-detached villa, it is restricted to two folds of upper and down floors); housing unit area: townhouse 200~260㎡, garden villa 125~160㎡.

3. It shall comply with the urban plan and the project requirements for functions. The contents of the design shall meet the requirements for the schematic design, including but not limited to architectural function composition, site plan, elevation, renderings, etc. The contents of the conceptual design and the detailed schematic design shall include the conceptual scheme of interior and landscape (including demonstration area, sales center and show flat).

4. It shall comply with state and local rules of PRC for architectural design. On the basis of the design conditions, participants shall consider the practicality, locality, innovation and landing in the design, and fully present the innovative power, market competitive strength, as well as meet the needs of local clients for human habitat in Hainan.

1、競賽獲獎選手需要按照以下要求提交概念方案設計成果：

1）方案設計解讀：對建筑、室內、園林景觀及場景設計方案的系統說明。

2）方案文本：建筑方案匯報材料，同時提供PDF、PPT格式。

3）技術圖紙：

（1）總平面圖，提供彩色總平面圖，CAD格式；

（2）場地剖面圖，CAD格式；

（3）單體建筑平面圖、剖面圖、立面圖，提供典型樓棟平立剖、特殊節點大樣（如有）、SU模型，平面圖、剖面圖CAD格式，立面圖JPG格式。

4）經濟技術指標表：整體指標表，需考慮3%裝配式計容獎勵面積，EXCEL格式。

5）效果圖：鳥瞰圖1張、沿街透視圖1張、單體建筑透視圖、室內意向圖、園林景觀意向圖，JPG格式。

I. The winners of the competition shall submit contents of the conceptual design according to the requirements as stated below:

1. Design description: to systematically describe the scheme of architecture, interior, gardening landscape and the design of scenes.

2. Scheme report: architectural scheme report, to provide both PDF and PPT formats.

3. Technical drawings:

(1) site plan, to provide a colored site plan, CAD format;

(2) p of the site, CAD format;

(3) single building plan, p and elevation, to provide typical building plan, p, elevation, special details(if there is), su model, with plan and p in CAD format and elevation in JPG format.

4. Technical and economic indicators table: overall indicators table, to consider 3% fabricated FAR bonus area, EXCEL format.

5. Renderings: 1 rendering of aerial view, 1 rendering of street view perspective, single building perspective, interior intention figure, gardening landscape intention figure, all of them in JPG format.

2、深化合作單位需要按照以下要求提交方案深化設計成果：

1）方案設計解讀：對建筑、室內、園林景觀及場景設計方案的系統說明。

2）方案文本：建筑方案文本，提供深化版建筑方案文本，含室內、景觀概念方案、區位分析圖、項目區位圖、現狀分析圖、用地條件分析圖、出入口條件分析、總平面圖、豎向分析圖、消防分析圖、交通流線分析圖、公共配建分析圖、景觀分析圖、綠化分析圖、日照分析圖， PDF格式。

3）技術圖紙：

（1）總平面圖，提供彩色總平面圖，CAD格式；

（2）地庫平面圖，平時、戰時（人防明確規模和范圍），CAD格式；

（3）場地剖面圖，CAD格式；

（4）單體建筑平面圖、剖面圖、立面圖，典型樓棟平立剖、特殊節點大樣（如有）、SU模型，平面圖、剖面圖CAD格式，立面圖JPG格式。

4）經濟技術指標表：整體指標表，需考慮計容面積的3%裝配式計容獎勵面積，EXCEL格式。

5）效果圖：鳥瞰圖1張、沿街透視圖2張、夜景效果圖1張、單體建筑透視圖（住宅、商業、幼兒園、社區入口各1張）、室內意向圖、園林景觀意向圖，JPG格式。

6）成本估算：提供建筑方案創意階段深度的成本數據。

7）其他工作：

（1）與擴初圖及施工圖設計單位進行設計交底（包括但不限于建筑、景觀、精裝設計單位）；

（2）完成建筑擴初圖及施工圖（含園林景觀、泛光照明、室內裝修等專項方案）審核；

（3）施工配合階段：包括但不限于審查現場外立面樣板，檢查外立面飾面，審核外立面施工以及與設計方案的落地一致性。對建筑專業分色圖紙和材料進行審閱。

II. The detailed cooperation unit shall submit contents of the detailed schematic design according to the requirements as stated below:

1. Design description: to systematically describe the scheme of architecture, interior, gardening landscape and the design of scenes.

2. Scheme report: architectural scheme report, to provide the detailed architectural scheme report in PDF format, including the conceptual scheme of interior and landscape, location analysis, site location, current conditions analysis, land conditions analysis, entrance/exit condition analysis, site plan, vertical analysis diagram, firefighting analysis diagram, traffic circulation analysis diagram, public supporting facilities analysis diagram, landscape analysis diagram, greening analysis diagram, sunlight analysis diagram. .

3. Technical drawings:

(1) site plan, to provide a colored site plan, CAD format;

(2) basement plan, daily and wartime (with clear scale and scope for air defense), CAD format;

(3) p of the site, CAD format;

(4) single building plan, p and elevation, to provide typical building plan, p, elevation, special details(if there is), su model, with plan and p in CAD format and elevation in JPG format.

4. Technical and economic indicators table: overall indicators table, to consider 3% fabricated FAR bonus area for the FAR building area, EXCEL format.

5. Renderings: 1 rendering of aerial view, 2 renderings of street view perspective, 1 rendering of night view, single building perspective (each residential, commercial, kindergarten, community entrance with 1 rendering respectively), interior intention figure, gardening landscape intention figure, all of them in JPG format.

6. Cost estimation: to provide the detailed cost data for the architectural scheme phase of innovative idea.

7. Other works:

(1) design clarifications to the developing design and construction drawings design units (including but not limited to design units of architecture, landscape and interior);

(2) complete the approval of architectural developing design drawings and construction drawings (including special project schemes of gardening landscape, floodlight, interior decoration, etc.);

(3) construction cooperation phase: including but not limited to inspecting on-site façade samples, checking up decorative façade surface, and approving façade construction and if it complies with the landing of the design scheme; to review the architectural drawings of color separation and materials.

1、方案需整體呈現于不少于4張，至多12張A2縱向圖紙上，要求圖紙清晰，標注可讀（頁邊距8mm），包含：

-報名編號：位于圖紙右上角，字體Arial，字號20。

-內容構成：

1）概念說明文字：不超過1200字，設計理念、總平面布局與環境設計、單體建筑構思、功能、造型、結構選型、經濟技術指標（需考慮3%裝配式計容獎勵面積）等。

2）設計圖：中英文設計說明，彩色總平面圖，場地剖面圖，單體建筑平面圖、剖面圖、立面圖，特殊節點大樣等。

3）彩色效果圖：

鳥瞰圖1張、沿街透視圖1張、單體建筑透視圖、室內意向圖、園林景觀意向圖。

*需要通過分析圖及文字對方案進行詳盡闡述，確認方案清晰可讀。

2、提交兩版資料：資料A為JPG格式，每張圖紙大小不超過10M（designverse設計宇宙官網在線提交）；資料B為原始高分辨率PDF（competition@youngbird.com.cn）。

3、參賽方案自行命名，命名盡量簡潔，請按照“報名號-方案名稱”格式命名文件夾。

4、作品提交語言：中英雙語或英語。

5、圖紙盡量按照總圖-分析-單體-局部方式進行排布，可酌情自行調整。

6、封面：作品需上傳封面，封面為作品的主視覺，尺寸為1045*654，72dpi，2MB以內。

7、所有圖紙和文字說明中，請勿透露參賽者身份信息（如姓名、公司等），如有違反，將取消參賽資格。

8、入選20強的選手需根據RIBA官方通知錄制五分鐘以內作品解說視頻參與五強評選。

1. A scheme shall be presented in at least four, no more than 12 A2 sheets in a clear, vertical way and in readable format (with a 8mm page margin) and include following parts:

-Registration No. shall be put in the bottom right corner of the sheets, in Arial 20pt font;

-Contents are as below:

1) Descriptive text on concept within 1200 words, design idea, general layout and environmental design, single building concept, function, style, structure scheme, technical and economic indicators (considering 3% fabricated FAR bonus area), etc.

2) The drawings should be with caption in English and Chinese, and include colored site plan, p of the site, single building plan, p and elevation, special details, etc.

3) Color renderings: 1 rendering of aerial view, 1 rendering of street view perspective, single building perspective, interior intention figure, gardening landscape intention figure

*Through diagrams and text, the scheme shall be narrated in details and be sure of its clarity and readability.

2. Two versions of materials shall be submitted. Sheets of Version A in JPG format (no larger than 10MB for each) can be submitted; Sheets of Version B in PDF format (original high definition for each) can be submitted.

3. A scheme title shall be named as simple as possible; the scheme shall be saved in the "registration No. – scheme title – sheet No.1/No.2/No.3/No.4" format;

4. A scheme shall be submitted in bilingual (English and Chinese) or English;

5. It is best to submit drawings according to the order of site plan – diagrams – single building – partial. It can be adjusted under certain circumstance；

6. The cover must be submitted online which is the key visual of your design work; it must be uploaded in the size of 1045×654 pixels, 72 dpi, less than 2MB.

7. Among all drawings as well as descriptive text, please do not disclose the Entrant’s information on identity including name, company, etc. Any form of violation against this rule means automatic disqualification.

8. The Entrants selected into the Top 20 shall shoot a video of narrating their works within five minutes according to the official notice of RIBA, so as to compete for the Top 5 of the competition.

1、場地現狀航拍

2、場地規劃及su文件

3、設計成果深度示意

4、設計相關規定及標準文件

5、江東新區簡介及宣傳片

6、項目調查問卷

7、知識產權說明

1. Site conditions & shooting

2. Site planning & su file

3. Reference for contents of the design

4. Related design rules and standard files

5. Jiangdong New Area introduction & publicity videos

6. Project questionnaire

7. Description of the intellectual property rights

關于《2022-2023 國際海島與人居未來概念設計國際競賽》材料包文件知識產權的說明函

Explanatory letter on the intellectual property rights of the Material Package for the 2022-2023 Design Competition of International Islands and the Future Residence

《2022-2023 國際海島與人居未來概念設計國際競賽》所提供的所有項目文件、圖件（含“競賽資料包”）的知識產權歸?？诮瓥|新區城市投資有限公司（以下簡稱“本公司”）所有，未經本公司書面授權許可，任何人不得復制、以任何形式使用項目文件、圖件（含“競賽資料包”）用于參賽無關事項，不得提供給任何第三方或用作其他用途。

The intellectual property rights of all project documents and drawings (including the "Competition Package") provided in the 2022-2023 Design Competition of International Islands and the Future Residence are owned by Jiangdong City Investment Co., LTD. (hereinafter referred to as the "Company"). Without written authorization of the Company, No one shall copy or use the project documents and drawings (including the "Competition Package") in any form for matters unrelated to the competition, or provide them to any third party or for other purposes.

凡侵犯本公司知識產權的，本公司必依法追究其法律責任。

Any infringement of the company's intellectual property rights, the company will be investigated for legal liability.

根據競賽概念及設計要求，設定以下基本評估原則：

1、實用性原則：產品具有市場競爭力，從營銷運營的角度考慮項目投入產出，助力投資收益的提升。

2、在地性原則：符合海南本地客群的人居需求，設計需契合國際海島與人居未來的主題，應符合現代人國際海島人居生活方式的新趨勢；設計思考城市、建筑、環境與人類活動之間的關系，充分利用周邊資源，充分融入江東地區所在環境，樹立當地人居新典范。

3、落地性原則：設計應符合國家及地方相關設計規范前提下，充分考慮概念設計方案在國內的落地性、可實施性。

4、創新性原則：產品具有創新力，面向未來暢想人類生活場景，體現市場前瞻性、先進性，提供多樣化、個性化兼具美學意義的設計創意。項目目標為打造高端精品美宅。

5、科技性及環保原則：在美觀適用的原則下，設計體現科技智能、綠色生態的可持續發展理念。在以上評估原則之后，環保同時作為考量標準依據。

According to the competition concept and design goals, the following principles are set for the basic evaluation:

1. Principle of practicality: Products shall have a competitive strength in the market. In terms of operation and sales, the design shall consider the output of the project investment, helping the project gain a higher rate of investment.

2. Principle of locality: The design shall meet the needs of local clients for human habitat in Hainan. The design shall be themed with international islands and future residence, comply with the new trend of modern people’s lifestyle when residing in international islands. The design shall consider the relations of city, architecture, environment and human activities, fully use the surrounding resources, fully integrate into the built environment of Jiangdong New Area, and erect a new standard model for human habitat in Jiangdong New Area.

3. Principle of landing: The design shall comply with relative state and local rules and regulations of PRC. After the consideration of principle stated above, participants shall fully consider the landing and implementation of the conceptual design scheme in China.

4. Principle of innovation: Products shall have an innovative power. The future of living scenes for humans shall be seen in the design, forward-looking and advanced, providing diverse, personalized, innovative thinking, with aesthetics. The goal of the project is to create high-end boutique housing.

5. Principle of scientific technology and environmental protection: On the basis of beautiful and applicable principles, the design shall present the sustainable development idea of scientific and intelligent technology and green ecology. After the consideration of all the principles stated above, the principle of environmental protection will be deemed as one of the evaluation criteria.

詳細設計成果深度示意，見“競賽資料包-設計成果深度示意”

For reference of the design, please see the competition documents – reference for contents of the design.

1、本次競賽公開報名不設資質限制，境內外有相關設計經驗的設計機構（獨立法人資格的公司/企業或具有獨立承擔民事責任的能力的其他組織）均可報名參加。不接受個人或個人組合的報名。

2、本次競賽允許聯合體報名，聯合體成員（含聯合體牽頭單位）數量共計不得超過3家。聯合體牽頭單位須為建筑設計團隊。聯合體的各方不得以單獨名義，或與其他設計機構另組聯合體參加此次競賽。

3、競賽鼓勵團隊由建筑設計、城市設計、景觀設計、室內設計等多專業人員組成。

4、參賽者應在規定時間內限提交一個方案，方案應滿足相關指標要求。競賽冠軍在方案深化設計階段輸出成果應接近報建文本深度。

5、團隊所有成員均需預先在競賽數據支持單位designverse設計宇宙官網注冊，再由組長邀請完成組隊，常見問題請關注官網Q & A 。

1. This competition is open to all design agencies with related design practice domestically and worldwide (companies/enterprises with qualification of independent legal person or organizations with the ability of bearing civil liability independently). Individuals or groups of individuals are not accepted for registration.

2. Registration by a consortium is accepted in the competition. The member quantity of the consortium (including the leading member) shall not exceed 3. Each party of the consortium shall not participate in this competition in its own name, nor does it form another consortium with other design agencies. The leading member of the consortium shall be an architectural design team.

3. A multi-disciplinary team is encouraged in the competition including majors of architectural design, urban design, landscape design and interior design, etc.

4. Participants shall submit only one scheme within the stipulated time. And the scheme shall meet the related index requirements. The champion of the competition shall complete the detailed schematic design according to the requirements and submit the contents of design that reach the design result for application of construction approval.

5. Each participant has to register on the official website of designverse, the data support of the competition, and is invited by the group leader to complete its group-joining action; for any questions, please visit our website.

2022年12月15日    競賽發布

2022年12月22日    云踏勘視頻在線發布

2023年01月01日    競賽報名截止

2023年01月28日    作品提交截止

2023年02月05日    公布入圍

2023年02月15日    公布20強

2023年02月28日    公布冠軍和5強

以上時間表僅供參考，具體時間以designverse官網發布為準。

2022.12.15          Call for entries

2022.12.22    Cloud field survey video online release

2023.01.01          Registration deadline

2023.01.28         Submission deadline

2023.02.05         Release of shortlisted winners

2023.02.15         Release of Top 20

2023.02.28         Release of the Champion & Top 5

The timeline is for reference only, the specific time is subject to designverse official website.

• 冠軍獎金（1名）：人民幣500,000元（稅前），獲獎證書及獎杯
• 第二名（2組）：人民幣150,000元（稅前），獲獎證書及獎杯
• 第三名（2組）：人民幣100,000元（稅前），獲獎證書及獎杯
• 20強（15名）：20強獲獎證書
• 入圍（數名）：入圍證書

本次競賽將在入圍及獲獎選手中進一步產生深化合作單位，深化合作階段合同額人民幣700,000元（稅前）。

• Champion (1 winner): A prize of RMB 500,000 (pre-tax) + Certificate of Honour
• The Second Prize (2 groups): A prize of RMB 150,000 (pre-tax) + Certificate of Honour
• The Third Prize (2 groups): A prize of RMB 100,000 (pre-tax) + Certificate of Honour
• Top 20 (15 winners): Certificate of Top 20 Honour
• Shortlist: Honourable Shortlist Certificate

The detailed schematic design cooperation unit will be further selected from the award winners and shortlists of the competition. For the detailed schematic design phase, the contract design fee is RMB 700,000 (pre-tax).

最終的獎項設置以競賽官網發布為準。所有獎金均由項目資方海口江東新區城市投資有限公司出資。本次大賽對外公布名次后，資方與獲獎選手簽訂協議（獲獎作品知識產權轉讓協議）后直接向獲獎選手支付獎金，資方也將直接與深化合作單位簽訂方案深化設計合同。

The final awards-setting is subject to designverse official website. All the prizes are invested by Haikou Jiangdong New Area City Investment Co., Ltd., the project investor. After the public release of the winning result of the competition, the project investor will sign the agreement (the intellectual property rights transfer agreement on the awarded works) with the winners and pay the prizes directly to the winners; the project investor will directly sign the detailed schematic design contract with the detailed cooperation unit as well.

其中，資方與獲獎選手簽訂協議（獲獎作品知識產權轉讓協議）后，即視為獲獎作品知識產權已轉讓給資方，資方擁有獲獎選手獲獎作品的著作權（包括但不限于所有權、修改權、發布權、使用權、復制權、發行權等），有權對設計作品進行修改、組合和應用，獲獎選手僅保有署名權等人身權利。獲獎選手不得自行使用或轉讓給第三方。

The project investor signing the agreement (the intellectual property rights transfer agreement on the entry work) with the winner means that the intellectual property rights for the entry work has been transferred to the project investor except the right of authorship. The project investor owns the copyright of the entry work of the winner (including but not limited to the right to possess, compile, publish, employ, reproduce, distribute, etc. ), and has the rights to adapt, compile and apply the entry works. The winner retains the right of authorship and shall not use the work on his/her own or commission any third party to do so.

登錄官網www.designverse.com.cn或【閱讀原文】即可報名。歡迎關注微信公眾號：designverse設計宇宙;官方微博：@YoungBirdPlan獲得競賽最新資訊。

如有任何疑問，可以添加個人微信號：youngbirdplan 或進入官方網站進行咨詢。

Please register by logging into our official website: www.designverse.com.cn or click 【Read More】on our WeChat account.

For the latest information about this Competition, please follow our official WeChat account: designverse設計宇宙 or our official Weibo account: @YoungBirdPlan;

You can directly contact the Competition team by addingYoungBirdPlan as one of your WeChat friends, or you can enter our official website to submit questions. We remain at your service here for any further questions you may have.

如有任何疑問，可以掃碼添加個人微信號：youngbirdplan

依照國家有關法律法規，凡主動參與本次征集活動的所有參賽者，均視為已經對所提交的作品版權歸屬作如下不可撤銷聲明：

■原創聲明

參與作品必須是參賽者個人原創作品，不能侵犯任何第三方個人和單位的任何專利權、著作權、商標權及其他合法知識產權。一旦查實非原創作品，主辦單位有權立即取消其參與、入圍與資助資格，收回資助資金物資及保留追究法律責任的權利，如主辦單位因此被起訴或產生其他損失的，主辦單位有權要求該參賽者進行全額賠償，主辦單位已先行賠付的，有權向參賽者追償所有直接損失及間接損失(包括且不限于律師費、訴訟費、保全費、鑒定費、公證費等)。

■同意聲明

本次采用線上評選的方式，參賽者上傳作品即表示同意授權主辦單位為舉辦大賽目的向所有人署名或隱名的形式展示作品，同意大賽確定的評選方式。參賽者提交作品之前，已仔細閱讀所有條款，充分理解并表示同意，本次大賽的評委會擁有對所有獲獎作品的評選結果有最終裁定權。

秉承公平、公正、公開的原則，競賽工作組將邀請專業領域人士組成評審團，對競賽進行方案評選工作。如有作品糾紛問題可聯系競賽工作組進行舉報，并提供相應的證據作為佐證(如抄襲作品的相關文件)，一經查實將取消參賽或獲獎資格。

參賽者在任何情況下都不得聯系或嘗試聯系評審團成員，如經發現，將取消參賽資格。

參賽者提交作品，即表示參賽者同意競賽組織方有權以獨占的方式優先有償獲得作品知識產權的權力。

在競賽結果發布之前，參賽者須對其設計作品保密。直到2022-2023國際海島與人居未來概念設計國際競賽獲獎者正式公布。如有違反，將取消參賽資格。

其他更具體的官方規則將發布在官方公眾號競賽規則中請仔細閱讀。

In accordance with applicable laws and regulations, by participating in this competition, each Entrant irrevocably agrees to abide by the below statements about the copyrights for all submissions.

■Statement of Originality

All submissions must be original, and each Entrant shall ensure that his/her entry does not infringe any third party’s rights, including patents, copyrights, trademarks, and so on. Otherwise, the Entrant will be disqualified from the competition, and the organizer will withdraw all the sponsorship money and materials and reserve the right to investigate and affix legal liability of infringement. All damages and losses arising therefrom shall be borne by the Entrant; and all the direct and indirect damages (including but not limited to attorney fees, legal fees, costs of preservation, appraisal costs, notarial fees, and so on) suffered by the organizer shall be compensated by the Entrant.

■Statement of Consent

By submitting an entry, each entrant agrees to authorize the organizer to publicly display the work in the form of credited or hidden names to everyone for the purpose of holding the competition, and accepts the online selection process. And before uploading a submission, each Entrant must confirm that he/she has read and fully understands all of the clauses, and accepts them. The judging panel reserves the right to make a final decision on entry assessment and award list. According to the principles of fairness, impartiality and openness, the Competition Commission will invite professionals of each field to form the Jury and work on the appraisal of entry. If there is any dispute on entry, please contact and report to the Competition Commission with corresponding proof (such as related files of the plagiarized work). If the plagiarism is verified and confirmed after investigation, it means automatic disqualification either on participating in the Competition or on winning an award.*In any circumstance, the Entrant shall not contact or try to contact any member of the Jury. Any form of violation against this rule means automatic disqualification. The submission of work by the Entrant refers to the Entrant agree the organizer of the Competition to have the sole right of priority on obtaining the intellectual property of the entry work based on purchasing. Before the final release of the Competition’s result, the confidentiality of the entry work shall be protected by the Entrant till Champion of the Design Competition of International Islands and the Future Residence is formally announced. Any form of violation against this rule means automatic disqualification. The detailed Official Rules of this competition will be published on the designverse website. Please read them carefully.

主辦單位：海口江東新區開發建設有限責任公司

?？诮瓥|新區城市投資有限公司

指導單位：?？诮瓥|新區管理局

協辦單位：RIBA 英國皇家建筑師學會

戰略伙伴：世界建筑科技創新大會 WATIC

Young Bird Plan嫩鳥計劃、建筑中國

數據支持：designverse設計宇宙

首席媒體：ArchDaily 建日筑聞

文化顧問：Debrett’s

支持單位：英中貿易協會CBBC、英國標準協會BSI、英國建筑研究院 BRE、英國特許建造師學會CIOB、英國項目管理協會APM

Organizers: Haikou Jiangdong New Area Development and Construction Co., Ltd., Haikou Jiangdong New Area City Investment Co., Ltd.

Guiding Unit: Haikou Jiangdong New Area Administration

Co-organizer: Royal Institute of British Architects (RIBA)

Strategic Partners: World Architecture and Technology Innovation Conference (WATIC), Young Bird Plan, ARCHINA

Data Support: designverse

Chief Media: ArchDaily

Culture Consultant: Debrett's

Supporting Units: China-Britain Business Council (CBBC), British Standards Institution (BSI), British Research Establishment (BRE), Charted Institute of Building (CIOB), Association for Project Management (APM)

/ 海口江東新區開發建設有限責任公司

?？诮瓥|新區城市投資有限公司 /

?？诮瓥|新區開發建設有限責任公司是?？诮瓥|新區管理局按市場化原則組建的有限責任企業，主要負責江東新區開發建設、產業發展、運營管理及制度創新等工作，致力于成為城市綜合運營商。

?？诮瓥|新區城市投資有限公司作為海口江東新區開發建設有限責任公司全資子公司，以服務江東為目標，依托海南自貿港政策及江東區位優勢，發揮國企擔當，做大做強國有資產，是江東新區城市投資和資產運營的市場化平臺。

/Haikou Jiangdong New Area Development and Construction Co., Ltd., 

Haikou Jiangdong New Area City Investment Co., Ltd./

Haikou Jiangdong New Area Development and Construction Co., Ltd., a limited liability enterprise organized and established by Jiangdong New Area Administration according the market norms, is mainly in charge of Jiangdong New Area’s development and construction, industrial development, operation and management as well as works of systematic innovation. It strives for being a comprehensive city operator.

Haikou Jiangdong New Area City Investment Co., Ltd., a subsidiary company whole invested by Haikou Jiangdong New Area Development and Construction Co., Ltd., aims at providing services to Jiangdong, and based on Hainan Free Trade Port policy and the location strength of Jiangdong, plays a role of a state-owned enterprise, increasing the value of the state-owned assets and making the enterprise stronger. It is a market-centered platform of city investment and assets operation in Jiangdong New Area.

關于RIBA

擁有188年歷史的英國皇家建筑師學會，于1834年作為英國建筑師學會成立，1837年英國建筑師學會被授予皇家金獎，1848年英國建筑師學會被維多利亞女王授予皇家稱謂，至今在世界范圍150個國家擁有超過55000位優質會員及建筑社群。RIBA始終堅守推動世界建筑行業發展的使命，2020年1月RIBA在中國注冊WFOE，并全面開展工作，助力中國建筑行業和建筑從業者的國際化、高水平發展，于世界舞臺頌贊中國建筑家及優秀建筑。

關于RIBA館藏

RIBA擁有全球最豐富的建筑作品館藏，珍藏著帕拉蒂奧、密斯凡德羅、格羅皮烏斯等對歷史及人類社會有著深刻影響力的建筑大師的手稿、模型、工具、信件等，也記錄了扎哈哈迪德夫人、大衛阿賈耶爵士等為當代建筑發展做出了卓絕貢獻的建筑師們的作品。RIBA 非常自豪能夠成為這些珍貴建筑收藏的守護者。

關于英國皇家特許注冊建筑師

為了鏈接中國和全球建筑產業，RIBA向中國建筑師引介英國皇家特許建筑師會員RIBA Chartered Architect，是全球公認的最高標準建筑師認證之一。“皇家特許Royal Charter”是一種由英國君主簽發的正式文書。擁有RIBA的注冊建筑師會員，即擁有資格使用代表著建筑領域一定專業和道德標準的RIBA署名、頭銜和徽章。該身份有機會與全球12支建筑師會員機構互認，為中國建筑師的代表們提供了更多在世界舞臺展現魅力的機遇。

掃碼即刻申請注冊

?？诮瓥|新區位于海南省海口市美麗的東海岸，規劃用地面積約298 平方公里。江東新區因海南自貿港建設應運而生，承擔著海南自貿港先行示范區特殊使命。江東新區區位獨特、交通便利，擁有國家重要干線機場；生態優美、資源優越，擁有全國連片面積最大的紅樹林濕地區域，以及綿延31 公里的美麗海岸線資源。規劃形成“一港雙心四組團、十溪匯流百村恬、千頃濕地萬畝園”的組團式生態文明城鄉空間結構，包含了臨空經濟區、濱海生態總部聚集區（CBD）、文化交往組團、綜合服務組團、離岸創新創業組團及高教科研組團等六大產業組團。自2018年設立以來，江東新區大干快上、奮勇向前，城市骨架基本拉開、重點片區基本成型，已成為海南省展現新時代全面深化改革開放新標桿，是展示中國風范、中國形象的靚麗名片。

江東新區致力于發展現代服務業，重點圍繞設計產業聚集形成自貿港背景下的國際設計島。

2021年，江東新區舉辦了第一屆世界建筑科技創新大會WATIC，開啟了江東新區國際展示的新高度，進而在新區的整體形象上也將做國際化的全面提升。

目前，江東新區作為海南自由貿易港建設11個重點園區之一、為展現“全面深化改革開放試驗區”風采，弘揚地域文化，營造的城市新區的獨特形象和展示氛圍，擬通過國際競賽的形式征集新區視覺形象識別系統，面向世界、宣傳江東。

本次國際競賽也得到英國皇家建筑師學會RIBA上海交通大學城市研究室的支持，匯聚海內外優秀的創意、設計、學術資源的參與及共建，以產、學、研一體化的思維“暢想東海岸”，為江東新區打造全新視覺形象和城市名片。

Located on the beautiful east coast of Haikou City, Hainan Province, the Jiangdong New Area of Haikou covers an area of 298 square kilometers. Jiangdong New Area comes into being due to the construction of Hainan Free Trade Port and undertakes the special mission of Hainan Free Trade Port pilot demonstration zone. Jiangdong New District has a unique location and convenient transportation, with an important national trunk airport; With beautiful glorious ecology and superior resources, it has the largest contiguous mangrove wetland area in China, as well as beautiful superior coastline resources stretching 31 kilometers. Planning form "one port double heart convergence of four groups, ten creek village tian, thousands of acres of wetlands, ten thousand acres of the garden" of the spatial structure of urban and rural ecological civilization depended, contains the headquarters of the airport economic zone, Coastal ecological headquarters area (ecological CBD), cultural exchanges group, integrated services group, offshore group innovative undertaking and the education scientific research group and so on six big industry group. Since its establishment in 2018, Jiangdong New Area has been forging ahead with rapid progress, basically opening the urban framework and taking shape in key areas. It has become a new benchmark for Hainan Province to comprehensively deepen reform and open in the new era, and a Magnificent name card to show China's style and image.

Jiangdong New Area is committed to the development of the modern service industry, focusing on the design industry clustering to form an international design island under the background of free trade port. In 2021, Jiangdong New Area held the first World Architecture & Technology Innovation Conference WATIC, which opened a new height of Jiangdong New Area's international display, and then the overall image of the new area will be a comprehensive promotion of internationalization.

At present, Jiangdong New Area, as one of the 11 key parks of Hainan Free Trade Port construction, needs to show the style of a "pilot area of comprehensively deepening reform and opening up", carry forward regional culture, and promote the spirit of pilot image demonstration area of a free trade port. The vision will start by improving the image of Jiangdong New Area. In order to improve the publicity of the construction of Free Trade Port in Jiangdong New Area, fully create the public display atmosphere in the pilot demonstration area, and improve the public's good impression of Jiangdong New area, Jiangdong New Area will create a set of visual image recognition system with its own characteristics to publicize Jiangdong to the world.

This international competition is also supported by RIBA Cityroom @ SJTU. Gathering excellent creative, design and academic resource from the world to co-construct the "Envision the east coast". It will be an integration of industry, education and research, and is destined to become a new visual icon and city branding for Jiangdong New Area.

主辦單位：?？诮瓥|新區管理局

協辦單位：江東新區開發建設有限責任公司

RIBA上海交大城市研究室

世界建筑科技創新大會WATIC

Organizer: Haikou Jiangdong New Area Administration

Co organizer: Jiangdong new area development and Construction Co., Ltd

RIBA Cityroom @ SJTU

World Architecture Technology Innovation Conference (WATIC)

第一名 獲得本次國際競賽一等獎榮譽，相關獎杯、獎狀、獎金6萬（人民幣，以下均同）

第二名 獲得本次國際競賽二等獎榮譽，相關獎杯、獎狀、獎金4萬

第三名 獲得本次國際競賽三等獎榮譽，相關獎杯、獎狀、獎金2萬

入圍獎三組 獲得本次國際競賽入圍獎榮譽，相關獎杯、獎狀、獎金1萬

競賽后視情況或將開展深化設計委托，屆時將優先從本次獲獎單位中選?。A計委托設計費約為35萬），成果將獲得展覽及論壇推廣機會

First prize: won the first prize of this international competition, with relevant trophies, certificates and bonuses of RMB 60,000 yuan.

Second prize: won the second prize of this international competition, with relevant trophies, certificates and bonuses of RMB 40,000 yuan.

Third prize, won the third prize of this international competition, relevant trophies, certificates and bonuses of RMB 20,000 yuan.

Three groups of finalists have won the honor of finalists in this international competition, with relevant trophies, certificates and bonuses of RMB 10,000 yuan.

After the competition, depending on the situation, the Commission of further design may be carried out. At that time, priority will be given to selecting from the top 6 winners (the Commission design fee is expected to be about RMB 350,000 yuan). The results will be promoted by exhibitions and conference.

江東新區領導代表

李鳳禹 中央美術學院城市設計與創新學院副院長 思樸設計創始人

劉博 上海交通大學設計學院 設計實踐院副院長，美國洛杉磯BiBoBoxStudio聯合創始人，美國蘋果全球設計獎中國首位獲得者

高峰 阿里巴巴設計事業部副總經理

Azlina Bulmer 英國皇家建筑師學會RIBA國際總監

呂慢 英國皇家建筑師學會RIBA中國區發展首席、2013年世界建筑節（WAF）未來建筑專項評委、羅馬建筑師總會特邀策展人

Leaders and representatives of Jiangdong New Area

LI Fengyu, Vice President of the institute of Urban Design and Innovation, Central Academy of Fine Arts. Founder of SPD.

LIU Bo, Vice Director of Design & Practice Institute, School of Design, Shanghai Jiao Tong University, co-founder of BiBoBox Studio in Los Angeles, the first winner of Apple Global Design Award in China

GAO Feng,  Alibaba Design Business Unit,Vice General Manager

Azlina BULMER, Royal Institute of British Architects International Director

Umi LYU, RIBA Head of Development China, 2013 Jury of WAF, Guest curator of Ordine Architetti Roma（OAR）

本次競賽項目由海口江東新區管理局主辦，江東新區開發建設有限責任公司、RIBA上海交大城市研究室、世界建筑科技創新大會WATIC、協辦、支持及發布，力求為海口江東新區探索這座城市獨有的視覺形象和虛擬體驗。以此為契機，提高江東新區自貿港建設的宣傳力度和品牌感知度，弘揚自貿港先行形象示范區精神，讓江東新區的文化特色和城市精神以設計為窗口，向四海傳達。

此次設計競賽的設計范圍包括以下內容：

This competition is sponsored by Haikou Jiangdong New Area Administration Bureau, Co organized, supported and released by Jiangdong New Area Development and Construction Co., Ltd., World Architecture Technology Innovation Conference WATIC, RIBA Cityroom @ SJTU, and strives to explore the unique visual image and experience of  Hainan Jiangdong New Area. We are taking this opportunity to improve the publicity and brand awareness of the construction of the free trade port in Jiangdong new area, carry forward the spirit of the pilot image demonstration area of the free trade port, and let the cultural characteristics and urban spirit of Jiangdong new area be conveyed to the world through design.

The design scope of this design competition includes the following:

VIS視覺形象識別系統：

包含但不限于如下內容：

1）LOGO系統：需含有中英文形式包含品牌LOGO中英文組合方式、中文簡稱、英文簡稱，各類色彩搭配（附色彩搭配專用表）。

2）品牌專用標準字體設定：品牌標準字中文、英文設定。

3）品牌標準色彩與輔助色彩設定：品牌標準色、牌輔助色、標志的色彩搭配專用表、特殊印刷工藝色。

4）輔助圖形設定：輔助圖形設計、輔助圖形色彩運用設定、 輔助圖形使用示例。

Visual Image System:

Including but not limited to the following:

1) Logo system: it needs to contain Chinese and English forms including the combination of Chinese and English, Chinese abbreviation, English abbreviation of the brand logo, and various color collocations (with a special table for color collocation).

2) Brand specific standard font setting: brand standard font is set in Chinese and English.

3) Brand standard color and auxiliary color setting: brand standard color, brand auxiliary color, special table for color matching of signs, and special printing process color.

4) Auxiliary graphics settings: auxiliary graphics design, auxiliary graphics color application settings, auxiliary graphics use examples.

CI系統應用：

采用全新設計的視覺形象識別系統進行CI系統的應用設計，可選擇以下三類物料中的一類進行擴展設計：

1）媒體物料：推文封面圖、推文頭圖、推文尾圖。

2）宣發物料：海報版式、道旗版式、PPT版式、Word/信紙版式。

3）文創物料：筆記本設計、一次性紙杯設計、絲巾設計。

CI system application:

The newly designed visual image recognition system is used for the application design of CI system, and one of the following three types of materials can be selected for expansion design:

1) Media materials: tweet cover, tweet header and tweet footer.

2) Promotional materials: poster format, road flag format, PPT format, word / stationery format.

3) Cultural and creative materials: notebook design, disposable paper cup design, silk scarf design.

參賽者從海口江東新區出發，其最終設計結果為突出江東新區內在特點和挖掘城市人文內涵為基準，并將其延展為多元化的視覺形象識別系統。

1、設計人需注重設計作品的首創性和落地性，主題鮮明。

2、設計人需結合?？诮瓥|新區區域特點創作有區域特色的設計方案，需要注重形象美觀，形式簡潔明快。

3、體現獨特優勢。設計方案要體現海口江東新區打造“海南樣板”的先行形象示范區，展現“全面深化改革開放試驗區”的戰略定位，展現?？诮瓥|新區“未來城市樣板”的形象特征。

4、彰顯精神內涵。設計方案要有鮮明的創意和表現形式，具有藝術感染力和象征意義，結合海南自由貿易港建設精神，充分彰顯?？诮瓥|新區“敢闖敢試、敢為人先、埋頭苦干”的核心理念。

5、易于傳播推廣。設計方案要構思新穎、簡潔大方、莊重美觀，辨識度高、標識性強，便于整體運用到宣傳推介、會議展覽以及衍生產品制作等方面。

6、注重原創品質。設計方案必須為原創，不得侵犯第三方權利。應征方案中不應出現任何與創作者有關的信息。若應征方案發生侵權糾紛，由作者本人（或單位）承擔相應的法律責任，并取消參選資格。

7、符合法律規定。設計方案中不得含有任何違反國家憲法及法律規定的內容。

8、設計人提交的方案應完整，不得遺漏設計要求的內容。

9、電子文件要求：電子文件在文件編排組織上要清晰、明確。

The participants started from Jiangdong New Area in Haikou, and the final design result was based on highlighting the internal characteristics of Jiangdong new area and excavating the cultural connotation of the city, and extending it into a diversified visual image recognition system.

1. The designer should pay attention to the originality and landing of the design works, with clear themes.

2. The designer needs to create a design scheme with regional characteristics in combination with the regional characteristics of Haikou Jiangdong new area, and pay attention to the beautiful image and concise and lively form.

3. Reflect unique advantages. The design scheme should reflect the strategic positioning of Haikou Jiangdong new area to build a "Hainan model" leading image demonstration area, and show the image characteristics of Haikou Jiangdong new area as a "future city model".

4. Highlight the spiritual connotation. The design scheme should have distinctive creativity and expression forms, have artistic appeal and symbolic significance, combine with the construction spirit of Hainan free trade port, and fully demonstrate the core concept of Haikou Jiangdong new area "daring to break new ground, try new things, be the first and work hard".

5. Easy to spread and popularize. The design scheme should be novel, concise, elegant, solemn and beautiful, with high recognition and strong identification, so as to facilitate the overall application in publicity and promotion, conference and exhibition, and derivative product production.

6. Pay attention to original quality. The design scheme must be original and shall not infringe the rights of third parties. There should be no information related to the creator in the application scheme. In case of any infringement dispute in the application scheme, the author (or unit) shall bear the corresponding legal liability and be disqualified.

7. Comply with legal provisions. The design scheme shall not contain any content that violates the national constitution and laws.

8. The scheme submitted by the designer shall be complete and shall not omit the contents required by the design.

9. Requirements for electronic documents: the arrangement and organization of electronic documents shall be clear and definite.

1、提交的設計方案需配有文字說明（500字以內）。

2、設計成果需滿足設計范圍的內容，方案作品以平面方式提交照片，每幅圖片須為A3（420×297mm）規格，精度不大于300dpi，RGB 模式，不超過5M，jpg格式保存。

3、最終選定的設計人需提供所有設計文件的電子版光盤一套，設計成果為DOC格式、JPG格式、PPT格式，可編輯的AI或cdr格式。

1. The submitted design scheme shall be provided with a text description (within 500 words).

2. The design results shall meet the content of the design scope. The photos of the scheme works shall be submitted in the form of plane. Each picture must be A3 (420 × 297mm), accuracy no more than 300dpi, RGB mode, no more than 5m, JPG format.

3. The final selected designer shall provide a set of electronic CDs of all design documents, and the design results shall be in doc format, JPG format, PPT format, editable AI or CDR format.

報名及作品提交階段（2022年9月15日-2022年9月30日）

*初步設計周期15個日歷天

方案評審階段（2022年10月1日-2022年10月15日）

設計整合階段（2022年10月15日至10月30日）

*初步設計周期15個日歷天

成果公布階段（2022年11月1日至11月5日）

頒獎典禮（2022年12月14-16日世界建筑科技創新大會WATIC期間）

Registration and submission stage (September 15th, 2022 – September 30th, 2022)

*Preliminary design period: 15 calendar days

Scheme review stage (October 1st, 2022 – October 15th, 2022)

Design integration stage (from October 15th to October 30th, 2022)

*Preliminary design period: 15 calendar days

Results release stage (from November 1st to November 5th, 2022)

Award ceremony (during the World Architecture Technology Innovation Conference WATIC from December 14th to 16th, 2022)

1、凡送設計方案參加本活動的設計人，均視為已承認并遵守本公告的各項規定。

2、所有設計方案投稿者必須合法擁有作品著作權，并承擔相應的法律責任。凡涉嫌抄襲、借用和侵犯他人知識產權等侵權行為的，均由設計人承擔一切后果，與發包人無關。

3、作品知識產權屬于江東新區管理局及聯合主辦單位，可適用于所有公共場合及非盈利性活動。

1. All designers who send design schemes to participate in this activity shall be deemed to have recognized and complied with the provisions of this announcement.

2. All design scheme contributors must legally own the copyright of their works and bear corresponding legal responsibilities. The designer shall bear all consequences in case of infringement such as plagiarism, borrowing and infringement of others' intellectual property rights, which has nothing to do with the employer.

3. The intellectual property rights of the works belong to Jiangdong new area administration and the co sponsors, and can be applied to all public places and non-profit activities.

于9月30日24:00前提交報名表及作品，發送至競賽指定郵箱,

Submit the application form and works before 24:00 on September 30, and send them to the designated mailbox of the competition, JDcompetition@aliyun.com

作品請以網盤鏈接形式上傳，以確保含包括報名表在內郵件不超過20MB.

Please upload your work in the form of online disk link to ensure that the email including the registration form does not exceed 20MB.

江東宣傳片

絲綢之路風情城——旅行+主題樂園
Scenic City on the Silk Road–Travel + Theme Park
品牌形象設計國際競賽公告
Announcement on International Competition of Brand Image Design
 
一、組織機構

I. Organizer

主辦：陜西旅游集團有限公司
Sponsored by: Shaanxi Travel Group Co., Ltd.
承辦：西咸新區絲路文化旅游發展有限公司
Undertaken by: Xixian New Area Silk Road Culture Tourism Development Co., Ltd.
支持：華商報華商網
Supported by: Hua Shang Daily and www.hsw.cn
二、大賽主題

II. Theme of the competition

“絲綢之路風情城——旅行+主題樂園Travel + Theme Park”品牌形象設計國際競賽
International Competition of Brand Image Design of "Scenic City on the Silk Road–Travel + Theme Park"
三、大賽主旨

III. Purpose of the competition

旨在通過開展全球范圍內的項目標識系統設計競賽活動，通過活動前后期的多渠道、廣范圍的宣傳，提升全球范圍對絲路文化的關注，從而將項目品牌內涵深入推廣。
It is targeted to raise the world's attention to the Silk Road culture and achieve further promotion of the connotation of the project brand through the design competition of the project identification system around the world and multi-channel and extensive advertisement.

四、大賽背景

IV. Background of the competition

1. 公司簡介
1. Company profile
西咸新區絲路文化旅游發展有限公司是由陜旅集團與灃西新城2015年5月合資成立，注冊資本金10億元，陜旅集團占股66%，灃西新城投資公司占股34%，主要承擔絲綢之路風情城項目開發建設工作，承載著陜西旅游集團踐行“一帶一路”國家戰略的重要歷史使命，肩負著實現陜西旅游集團“王”字型文化旅游產業布局關中板塊做大做強的宏偉發展目標。
Founded in May 2015, Xixian New Area Silk Road Culture Tourism Development Co., Ltd. has registered capital of RMB 1 billion, 66% and 34% of which are contributed by Shaanxi Travel Group and Fengxi New City respectively. The company is mainly specialized in development and construction of the Scenic City on the Silk Road, takes on the important historical mission of carrying out "The Belt and Road" national policy by Shaanxi Travel Group and shoulders the grand development target of making the sector of "king-shaped (王in Chinese)" cultural tourism industry layout of Shaanxi Travel Group in Central Shaanxi Plain bigger and stronger.
2. 項目簡介
2. Project profile
旅行+主題樂園“Travel + Theme Park”（原絲路風情園）是陜西省三十二個重大文化項目之一的“絲綢之路風情城”核心項目，位于咸陽市區南部，灃西新城內，距周邊大型交通中心均在一小時車程內。項目占地548畝，北臨天元路，南接紅光路，西靠興科，東接灃渭大道。
As the core project of "Scenic City on the Silk Road", one of the 32 major culture projects in Shaanxi, Travel + Theme Park is located in southern Xianyang and in Fengxi New City and is one-hour's drive away from large traffic centers around. Covering an area of 548mu, the project is adjacent to Tianyuan Road in the north, Hongguang Road in the south, Xingke in the west and Fengwei Avenue in the east.
項目基于“一帶一路”的偉大戰略及漢文化深度挖掘的重要意義，依托區位優勢，旨在建成一個以絲路發源為始端，匯聚陸上和海上絲路中的重要節點，以多樣化的建筑風格、色彩斑斕、裝飾性強的地域景觀及豐富多變的主題項目為特色，融入高科技手段，打造 “旅游演藝、影視主題、中國古代童話園、互動體驗家庭游”四位一體、別具一格的旅游項目，填補陜西乃至整個西北地區游樂園區相對匱乏的深壑。
Based on the grand strategy of "The Belt and Road" and the great significance of Chinese culture tapped, efforts will be made, relying on the superior regional advantages, to develop a unique travel project by taking the origin of the Silk Road as the starting point, gathering important nodes along the Continental Silk Road and Maritime Silk Road, employing diversified architectural styles and gorgeous and magnificent regional landscapes as well as abundant themes, and also integrating "tourism performing art, film and television themes, China's ancient fairy gardens and interactive experience family travel" so as to increase the number of scarce amusements parks in Shaanxi and even in the northwest China.
項目巧妙地通過水陸相合的空間構造手法，打造東亞·夢回東方、中亞·探秘樓蘭、西亞·童話世界、歐洲·奇幻森林、印度·激情暢想、入口服務區等六個主題游樂區，設置玄奘塔、穿越火焰山、醉美長安城等30余個特色游樂項目。同時以《馬可波羅東方之行》等大型系列實景演出為核心項目，打造全國首家文化演藝主題樂園、絲綢之路文化潮流體驗中心。共設置“全家總動員”、“寶貝親子游”“青春激情游”“浪漫情侶游”、四條主題游線。
In ingenious land-water combined spatial structure construction techniques, six theme recreation areas, including East Asia-A Dream to the Orient, Central Asia-A Mysterious Journey to Loulan, West Asia-Fairy Tale World, Europe-The Jungle Book, India-Great Imagination and Entrance Service Area, will be created. Moreover, more than 30 characteristic amusement projects will be developed, such as Xuanzang Tower, Travel to the Mountain of Flames and Beautiful Chang'an City. At the same time, taking such large series live-action performances as The Travels of Marco Polo to the East as the core project, efforts will be made to create China's first cultural performance theme park and culture experience center of the Silk Road. The four theme tour lines to be rendered include "Family Mobilization", "Parent-Children Tour", "Youth Tour" and "Romance Tour".
預計項目總投資將達到30億元，2017年11月將全面啟動，預計2019年6月開園。
The project is expected to have RMB 3 billion of investment, fully commenced in November 2017 and put into service in June 2019.
項目建成后將會帶來提供大量就業機會，對于城市休閑功能完善、大西安新中心城市建設有著強大的推動作用。同時也將全面展現西安作為絲綢之路起點的文化內涵和優勢，促進西安乃至陜西省旅游產業的優化發展。
After the completion of the project, a great amount of job opportunities will be created and powerful driving force generated for the improvement of urban leisure functions and construction of new key city of grand Xi'an. Meanwhile, the cultural connotation and superiorities of Xi'an as the starting point of the Silk Road will be fully demonstrated so as to facilitate the optimized development of the tourism industry of Xi'an and even Shaanxi Province.

五、參賽對象
V. Participating objects

凡從事設計行業或者相關產品的設計師丶院校師生丶企業設計人員或者設計愛好者等均可參加。
The competition is open to designers engaged in the design field of or the relevant products, teachers and students from colleges and universities, enterprises' designers and design amateurs.

六、作品要求
VI. Requirements for works

（一）項目名稱
(I) Project name
項目英文名“Travel + Theme Park”+標識圖形（中文名不做體現）
English name "Travel + Theme Park"+mlabel graphics (Chinese name is not required)
（二）設計內容
(II) Design contents
1、項目標志及標志創意說明
1. Project label and creative description of the label
2、參賽者提供不少于2套設計方案
2. The participants are required to provide at least two sets of design schemes.
（三）設計要求
(III) Design requirements
1. 旅行+主題樂園“Travel + Theme Park”作為“絲綢之路風情城”項目下屬主題公園板塊，在標志的設計上，要求既能體現項目獨立性以及自身特色，又能體現項目作為單獨板塊與主體項目之間的緊密關聯；
1. The Travel + Theme Park is a theme park under the project of "Scenic City on the Silk Road". The label of the project is required to represent the independence and features of the project and also embody the close correlation between the project and the main project.
2. 本著以人為本的設計理念，充分反映創新、文化和藝術性強的設計原則；
2. Following the people-oriented design ideology, the design principle of innovation, culture and art should be fully reflected.
3. 具備唯一性、創造性，有獨特的創意，易懂、易記、易識別；
3. In addition, all works are required to be creative, unique, understandable, readable, catchy and identifiable.
4. 參賽作品須參賽者原創，無仿冒、無侵害他人知識產權，未曾公開發表或參加其他比賽。
4. Participating works must be original ones of the participants without counterfeit and infringement to other's intellectual properties, have not been released and exposed in other competitions.
5. 作品圖形電子稿分辨率不低于300dpi(像素英寸)，JPG或者TIF格式，并提供矢量圖（AI或CDR格式文件）。
5. The resolution of the electronic copy of the works shall not be inferior to 300dpi(pixels per inch) and in JPG or TIF format and vector diagram should also be rendered (in AI or CDR format). 

七、獎項設置
VII. Awards setting

全場大獎一名：獎金三萬元+旅游套票大禮包；；
One grand prix: RMB 30,000 bonus+ gift pack of tourism tickets
最佳文化特色獎一名：獎金一萬元+旅游套票大禮包；
One best characteristic culture award: RMB 10,000 bonus+ gift pack of tourism tickets
最佳創意設計獎一名：獎金五千元+旅游套票大禮包；
One best creative design award: RMB 5,000 bonus+gift pack of tourism tickets
最佳參與獎五名：獲獎證書+旅游套票大禮包
Five participating awards: honor certificate+gift pack of tourism tickets;
同時頒發獲獎證書和獎牌。
Honor certificate and medal will be awarded at the same time.

八、征稿時間
VIII. Time for submission

•征稿時間：2017年6月21日-2017年7月5日
•Time for submission: from June 21, 2017 to July 5, 2017
•大賽郵箱：siluwenlvgongsi@163.com
•E-mail for submission: siluwenlvgongsi@163.com
郵寄地址：西咸新區灃西新城管委會總部經濟園九號樓七層
Mailing address: F7, No.9 Builing, Economic Park, Head Office of Administration Committee, Fengxi New City of Xixian New Area
聯系電話：029-38020822、15809223069
Tel.: 029-38020822,15809223069

九、評審標準
IX. Review criteria

1.文化特色
1. Cultural characteristics
•體現項目特色，具有絲綢之路的文化內涵；
•Embody project characteristics with cultural connotation of the Silk Road;
2.創意設計
2. Creative design
•設計具有創新性和獨特性；
•The design is creative and unique;
•符合現代流行趨勢；
•Conform to the modern fashion trend;
•在風格、顏色搭配等元素上是否具有創意；
•Be creative in such elements as style and color assortment;
3.商業價值
3. Commercial value
•是否具有市場潛在力；
•Have market potential;

十、評審會
X. Review committee

1.時間：2017年7月6日-2017年7月11日
1. Date: from July 6, 2017 to July 11, 2017
2.地點：西安唐樂宮
2. Address: Tang Dynasty Xi'an
3.活動形式：PPT講解
3. Event form: PPT presentation
4.由相關專家成立評審委員會，對參賽作品進行評審，并對社會公布。
4. The review committee will be composed of relevant experts to review the participating works and make public the result.

十一、參賽聲明
XI. Statement

1.大賽組委會對所有參賽作品擁有展示、出版和宣傳的權利。其他任何單位和個人不得將本次大賽的獲獎作品的設計方案進行宣傳、出版、展覽等，并不得向第三方轉讓，否則，組委會追究其法律責任。對于獲獎作品，參賽者不能再次參加其他展覽、比賽等活動，否則大賽組委會將追究其法律責任。
1. The organization committee of the competition reserves the exhibition, publication and advertising rights of all participating works. Any other units and individuals shall not advertise, publish and display the design scheme of the award-winning works of the competition and not transfer such to any other third party, or else those in question shall be held accountable therefor by the organization committee. The participants shall not use the award-winning works in any other exhibition and competition, or else those in question shall be held accountable therefor by the organization committee.
2.本次競賽第一名獲得者，西咸新區絲路文化旅游發展有限公司將與其簽訂旅游+主題樂園VI設計合同。
2. Xixian New Area Silk Road Culture Tourism Development Co., Ltd. will sign a VI design contract on the Travel + Theme Park with the one winning the first prize in this competition.
3.參賽作品要求原創，如因抄襲和剽竊他人作品、竊取商業機密而發生知識產權或版權糾紛等均由參賽者自行承擔責任，對此大賽組委會有權取消其參賽資格并索回相關獎項。
3. The participating works shall be original. In case of disputes over intellectual properties and copyrights incurred by plagiarizing other's works and stealing trade secrets, the participants shall assume the liability therefor on his own and the organization committee shall be entitled to cancel the eligibility thereof and reclaim the relevant awards.
 
西咸新區絲路文化旅游發展有限公司
Xixian New Area Silk Road Culture Tourism Development Co., Ltd.
2017年6月21日
June 21, 2017