絲綢之路風情城——旅行+主題樂園
Scenic City on the Silk Road–Travel + Theme Park
品牌形象設計國際競賽公告
Announcement on International Competition of Brand Image Design
 
一、組織機構

I. Organizer

主辦：陜西旅游集團有限公司
Sponsored by: Shaanxi Travel Group Co., Ltd.
承辦：西咸新區絲路文化旅游發展有限公司
Undertaken by: Xixian New Area Silk Road Culture Tourism Development Co., Ltd.
支持：華商報華商網
Supported by: Hua Shang Daily and www.hsw.cn
二、大賽主題

II. Theme of the competition

“絲綢之路風情城——旅行+主題樂園Travel + Theme Park”品牌形象設計國際競賽
International Competition of Brand Image Design of "Scenic City on the Silk Road–Travel + Theme Park"
三、大賽主旨

III. Purpose of the competition

旨在通過開展全球范圍內的項目標識系統設計競賽活動，通過活動前后期的多渠道、廣范圍的宣傳，提升全球范圍對絲路文化的關注，從而將項目品牌內涵深入推廣。
It is targeted to raise the world's attention to the Silk Road culture and achieve further promotion of the connotation of the project brand through the design competition of the project identification system around the world and multi-channel and extensive advertisement.

四、大賽背景

IV. Background of the competition

1. 公司簡介
1. Company profile
西咸新區絲路文化旅游發展有限公司是由陜旅集團與灃西新城2015年5月合資成立，注冊資本金10億元，陜旅集團占股66%，灃西新城投資公司占股34%，主要承擔絲綢之路風情城項目開發建設工作，承載著陜西旅游集團踐行“一帶一路”國家戰略的重要歷史使命，肩負著實現陜西旅游集團“王”字型文化旅游產業布局關中板塊做大做強的宏偉發展目標。
Founded in May 2015, Xixian New Area Silk Road Culture Tourism Development Co., Ltd. has registered capital of RMB 1 billion, 66% and 34% of which are contributed by Shaanxi Travel Group and Fengxi New City respectively. The company is mainly specialized in development and construction of the Scenic City on the Silk Road, takes on the important historical mission of carrying out "The Belt and Road" national policy by Shaanxi Travel Group and shoulders the grand development target of making the sector of "king-shaped (王in Chinese)" cultural tourism industry layout of Shaanxi Travel Group in Central Shaanxi Plain bigger and stronger.
2. 項目簡介
2. Project profile
旅行+主題樂園“Travel + Theme Park”（原絲路風情園）是陜西省三十二個重大文化項目之一的“絲綢之路風情城”核心項目，位于咸陽市區南部，灃西新城內，距周邊大型交通中心均在一小時車程內。項目占地548畝，北臨天元路，南接紅光路，西靠興科，東接灃渭大道。
As the core project of "Scenic City on the Silk Road", one of the 32 major culture projects in Shaanxi, Travel + Theme Park is located in southern Xianyang and in Fengxi New City and is one-hour's drive away from large traffic centers around. Covering an area of 548mu, the project is adjacent to Tianyuan Road in the north, Hongguang Road in the south, Xingke in the west and Fengwei Avenue in the east.
項目基于“一帶一路”的偉大戰略及漢文化深度挖掘的重要意義，依托區位優勢，旨在建成一個以絲路發源為始端，匯聚陸上和海上絲路中的重要節點，以多樣化的建筑風格、色彩斑斕、裝飾性強的地域景觀及豐富多變的主題項目為特色，融入高科技手段，打造 “旅游演藝、影視主題、中國古代童話園、互動體驗家庭游”四位一體、別具一格的旅游項目，填補陜西乃至整個西北地區游樂園區相對匱乏的深壑。
Based on the grand strategy of "The Belt and Road" and the great significance of Chinese culture tapped, efforts will be made, relying on the superior regional advantages, to develop a unique travel project by taking the origin of the Silk Road as the starting point, gathering important nodes along the Continental Silk Road and Maritime Silk Road, employing diversified architectural styles and gorgeous and magnificent regional landscapes as well as abundant themes, and also integrating "tourism performing art, film and television themes, China's ancient fairy gardens and interactive experience family travel" so as to increase the number of scarce amusements parks in Shaanxi and even in the northwest China.
項目巧妙地通過水陸相合的空間構造手法，打造東亞·夢回東方、中亞·探秘樓蘭、西亞·童話世界、歐洲·奇幻森林、印度·激情暢想、入口服務區等六個主題游樂區，設置玄奘塔、穿越火焰山、醉美長安城等30余個特色游樂項目。同時以《馬可波羅東方之行》等大型系列實景演出為核心項目，打造全國首家文化演藝主題樂園、絲綢之路文化潮流體驗中心。共設置“全家總動員”、“寶貝親子游”“青春激情游”“浪漫情侶游”、四條主題游線。
In ingenious land-water combined spatial structure construction techniques, six theme recreation areas, including East Asia-A Dream to the Orient, Central Asia-A Mysterious Journey to Loulan, West Asia-Fairy Tale World, Europe-The Jungle Book, India-Great Imagination and Entrance Service Area, will be created. Moreover, more than 30 characteristic amusement projects will be developed, such as Xuanzang Tower, Travel to the Mountain of Flames and Beautiful Chang'an City. At the same time, taking such large series live-action performances as The Travels of Marco Polo to the East as the core project, efforts will be made to create China's first cultural performance theme park and culture experience center of the Silk Road. The four theme tour lines to be rendered include "Family Mobilization", "Parent-Children Tour", "Youth Tour" and "Romance Tour".
預計項目總投資將達到30億元，2017年11月將全面啟動，預計2019年6月開園。
The project is expected to have RMB 3 billion of investment, fully commenced in November 2017 and put into service in June 2019.
項目建成后將會帶來提供大量就業機會，對于城市休閑功能完善、大西安新中心城市建設有著強大的推動作用。同時也將全面展現西安作為絲綢之路起點的文化內涵和優勢，促進西安乃至陜西省旅游產業的優化發展。
After the completion of the project, a great amount of job opportunities will be created and powerful driving force generated for the improvement of urban leisure functions and construction of new key city of grand Xi'an. Meanwhile, the cultural connotation and superiorities of Xi'an as the starting point of the Silk Road will be fully demonstrated so as to facilitate the optimized development of the tourism industry of Xi'an and even Shaanxi Province.

五、參賽對象
V. Participating objects

凡從事設計行業或者相關產品的設計師丶院校師生丶企業設計人員或者設計愛好者等均可參加。
The competition is open to designers engaged in the design field of or the relevant products, teachers and students from colleges and universities, enterprises' designers and design amateurs.

六、作品要求
VI. Requirements for works

（一）項目名稱
(I) Project name
項目英文名“Travel + Theme Park”+標識圖形（中文名不做體現）
English name "Travel + Theme Park"+mlabel graphics (Chinese name is not required)
（二）設計內容
(II) Design contents
1、項目標志及標志創意說明
1. Project label and creative description of the label
2、參賽者提供不少于2套設計方案
2. The participants are required to provide at least two sets of design schemes.
（三）設計要求
(III) Design requirements
1. 旅行+主題樂園“Travel + Theme Park”作為“絲綢之路風情城”項目下屬主題公園板塊，在標志的設計上，要求既能體現項目獨立性以及自身特色，又能體現項目作為單獨板塊與主體項目之間的緊密關聯；
1. The Travel + Theme Park is a theme park under the project of "Scenic City on the Silk Road". The label of the project is required to represent the independence and features of the project and also embody the close correlation between the project and the main project.
2. 本著以人為本的設計理念，充分反映創新、文化和藝術性強的設計原則；
2. Following the people-oriented design ideology, the design principle of innovation, culture and art should be fully reflected.
3. 具備唯一性、創造性，有獨特的創意，易懂、易記、易識別；
3. In addition, all works are required to be creative, unique, understandable, readable, catchy and identifiable.
4. 參賽作品須參賽者原創，無仿冒、無侵害他人知識產權，未曾公開發表或參加其他比賽。
4. Participating works must be original ones of the participants without counterfeit and infringement to other's intellectual properties, have not been released and exposed in other competitions.
5. 作品圖形電子稿分辨率不低于300dpi(像素英寸)，JPG或者TIF格式，并提供矢量圖（AI或CDR格式文件）。
5. The resolution of the electronic copy of the works shall not be inferior to 300dpi(pixels per inch) and in JPG or TIF format and vector diagram should also be rendered (in AI or CDR format). 

七、獎項設置
VII. Awards setting

全場大獎一名：獎金三萬元+旅游套票大禮包；；
One grand prix: RMB 30,000 bonus+ gift pack of tourism tickets
最佳文化特色獎一名：獎金一萬元+旅游套票大禮包；
One best characteristic culture award: RMB 10,000 bonus+ gift pack of tourism tickets
最佳創意設計獎一名：獎金五千元+旅游套票大禮包；
One best creative design award: RMB 5,000 bonus+gift pack of tourism tickets
最佳參與獎五名：獲獎證書+旅游套票大禮包
Five participating awards: honor certificate+gift pack of tourism tickets;
同時頒發獲獎證書和獎牌。
Honor certificate and medal will be awarded at the same time.

八、征稿時間
VIII. Time for submission

•征稿時間：2017年6月21日-2017年7月5日
•Time for submission: from June 21, 2017 to July 5, 2017
•大賽郵箱：siluwenlvgongsi@163.com
•E-mail for submission: siluwenlvgongsi@163.com
郵寄地址：西咸新區灃西新城管委會總部經濟園九號樓七層
Mailing address: F7, No.9 Builing, Economic Park, Head Office of Administration Committee, Fengxi New City of Xixian New Area
聯系電話：029-38020822、15809223069
Tel.: 029-38020822,15809223069

九、評審標準
IX. Review criteria

1.文化特色
1. Cultural characteristics
•體現項目特色，具有絲綢之路的文化內涵；
•Embody project characteristics with cultural connotation of the Silk Road;
2.創意設計
2. Creative design
•設計具有創新性和獨特性；
•The design is creative and unique;
•符合現代流行趨勢；
•Conform to the modern fashion trend;
•在風格、顏色搭配等元素上是否具有創意；
•Be creative in such elements as style and color assortment;
3.商業價值
3. Commercial value
•是否具有市場潛在力；
•Have market potential;

十、評審會
X. Review committee

1.時間：2017年7月6日-2017年7月11日
1. Date: from July 6, 2017 to July 11, 2017
2.地點：西安唐樂宮
2. Address: Tang Dynasty Xi'an
3.活動形式：PPT講解
3. Event form: PPT presentation
4.由相關專家成立評審委員會，對參賽作品進行評審，并對社會公布。
4. The review committee will be composed of relevant experts to review the participating works and make public the result.

十一、參賽聲明
XI. Statement

1.大賽組委會對所有參賽作品擁有展示、出版和宣傳的權利。其他任何單位和個人不得將本次大賽的獲獎作品的設計方案進行宣傳、出版、展覽等，并不得向第三方轉讓，否則，組委會追究其法律責任。對于獲獎作品，參賽者不能再次參加其他展覽、比賽等活動，否則大賽組委會將追究其法律責任。
1. The organization committee of the competition reserves the exhibition, publication and advertising rights of all participating works. Any other units and individuals shall not advertise, publish and display the design scheme of the award-winning works of the competition and not transfer such to any other third party, or else those in question shall be held accountable therefor by the organization committee. The participants shall not use the award-winning works in any other exhibition and competition, or else those in question shall be held accountable therefor by the organization committee.
2.本次競賽第一名獲得者，西咸新區絲路文化旅游發展有限公司將與其簽訂旅游+主題樂園VI設計合同。
2. Xixian New Area Silk Road Culture Tourism Development Co., Ltd. will sign a VI design contract on the Travel + Theme Park with the one winning the first prize in this competition.
3.參賽作品要求原創，如因抄襲和剽竊他人作品、竊取商業機密而發生知識產權或版權糾紛等均由參賽者自行承擔責任，對此大賽組委會有權取消其參賽資格并索回相關獎項。
3. The participating works shall be original. In case of disputes over intellectual properties and copyrights incurred by plagiarizing other's works and stealing trade secrets, the participants shall assume the liability therefor on his own and the organization committee shall be entitled to cancel the eligibility thereof and reclaim the relevant awards.
 
西咸新區絲路文化旅游發展有限公司
Xixian New Area Silk Road Culture Tourism Development Co., Ltd.
2017年6月21日
June 21, 2017